Allows messaging to the users who consented to notifications from your business: you only need their phone number. Is integrable with all kinds of software: CRM, CMS, applications, omnichannel platforms. Allows multiple log-ins per account operating from multiple devices simultaneously. Supports personalized marketing messages, automated messaging, chatbots setup, delivery reports. Only allows messaging to the users who saved you as a contact. Doesn’t support advanced automation or third-party integration. Can only be used by one person with one phone number. Tools include automatic text reply, goods & services catalog attachment, shopping cart, quick replies, group chats. Makes communication with a customer base easier. Supports messaging to an unlimited number of users (multi user interface). Supports mass messaging however, there’s a 256 user limit. WhatsApp Business API (WABA) - WhatsApp interface for third-party software integration
WhatsApp Business - free application for business The differences between the two are covered below. Businesses use other solutions: WhatsApp Business and WhatsApp Business API. One, WhatsApp Messenger, is for regular everyday communication.
WhatsApp offers three products for message exchange.
WhatsApp Business vs WhatsApp Business API: the difference
